PRO Earth Run 2015

In its Global Climate Risk Index 2015, Germanwatch listed the Philippines as one of the countries most affected by extreme weather events in 2013. It also reconfirmed that "less developed countries are generally more affected [by extreme weather] than industrialized countries, and forewarned that “if mitigation efforts are not immediately taken, the world will continue heading down the path towards dangerous climate change.”Is it a downward spiral from here?

Prayerfully, no. As surely as "a journey of a thousand miles begins with a single step,” so is the race to protect, respect, and oversee care for Mother Earth.

To increase awareness on environmental responsibility, join and raise funds for Earth Day Network Philippines; continuing projects and programs, on its second year the PRO Earth Run 2015 on 25 April, 4:30AM, at the Mall of Asia Grounds in Pasay City!

To register and more details, visit www.earthdayphilippines.org and like www.facebook.com/ProEarthRunPH. 

The Real Measure of Success and Intelligence

The time has come to explore and recognize the different forms of intelligences to help children achieve the most success. Understanding that success isn’t solely based on how good a child is in math or science means giving the chance to recognize their ability to be good at other things as well, eventually creating a generation that possess multiple intelligences.  “We continue to seek ways for parents and educators to recognize that developing multiple intelligence is just as relevant as academic performance, giving kids today the chance to develop their inherent skills in a motivated and well-rounded environment,” says Rhea Villareal, Senior Product Manager, Progress Pre-School GOLD.

 



“Multiple intelligence can spark multiple achievements – it is the edge that this new generation will have.”

This edge is perhaps best exemplified by some of this country’s young multi-achievers who were recently recognized at Progress Pre-School GOLD’s Multiple Intelligence Recognition Day. Among them are Sofia Pablo, whose excellence in academics is complemented only by equally impressive achievements in dance and sports; Cedric Rafael Uson, whose potential for leadership and the arts are notable; Sean Clarence Cai, who consistently impresses others with his propensity for numbers and excellentinterpersonal skills at such a young age; Luis Raphael Danao, whose academic achievements are rivaled only by his passion and excellence in sports; and Ciara Russegger, whose athleticism and academic inclinations prove that a seamless integration of brain, body and people smart is possible with the right support.

 

Kim Atienza, multi-achiever and Commencement speaker in the Multiple Intelligence Recognition Day, also expressed that his well-rounded character has been key in achieving success in life.

“Multiple Intelligence has equipped me to confidently engage with the world and readily accept challenges with family, passions, and career,” says Atienza.

Improving access to multiple intelligence

Progress Pre-school GOLD’s multiple intelligence advocacy has the opportunity to transform development approaches simply by highlighting the fact that various facets of intelligence combine to create a balanced and successful child that can potentially change the world.

As a means to further promote multiple intelligence, Wyeth is partnering with the Reading Association of the Philippines (RAP), a non-government organization committed to improve all aspects of the national reading programs and teaching procedures through teacher-training and research.

RAP calls educators to embrace a comprehensive curriculum to promote students’ maximum participation for overall development. It educates school teachers using proven progressive methods to teach kids to learn to read and enhance comprehension — thus, facilitate a better learning environment to help students to progress into multi-achievers.

Moving up and choosing multiple intelligence

Progress Pre-school GOLD encourages Filipino moms to move upto a more progressive approach to parenting as expertsprove that young minds gain knowledge through play, direct experience and social interaction.

“As a parent, my challenge is to help my kids apply their knowledge to everyday life, not just by getting good grades but by being well-rounded individuals that are smart, creative and helpful,” says Jenni Epperson, Multiple Intelligence advocate.

Activities have become open-ended and interdisciplinary and the more kids exposed to different fields and interests, the more they are able to perform better and beyond given measures.

“With multiple intelligence, you don’t just go one step ahead, you go twice as far,”says Mikaela Lagdameo-Martinez, Multiple Intelligence advocate.

Progressive moms have a partner in Progress Pre-School GOLD as they further support the development of their child’s multiple intelligence. Progress Pre-School GOLD is now with its best-ever GOLD Biofactors System with higher levels of DHA, Choline and Lutein to support a child’s multiple intelligence.

Surf 7107-La Union by Reef

Reef, the US’ top name in surf and sand apparel, has launched a new collection of shoes and sandals. Featuring Reef’s Swellular™ Technology, the collection will be presented in time with the premier of “Surf 7107-La Union,” a documentary following the lifestyle of Filipino surfers in San Juan, La Union. As part of Reef’s Just Passing Thru campaign, here’s more about their groundbreaking new shoes and sandals this summer

 

 

1. What is Reef presenting today?

 

We’re presenting our new Rover Collection, a nod to the brand’s Just Passing Through mentality. This is a new line of men’s and women’s footwear designed with a traveling surfer in mind. The collectiion also showcases Reef Swellular™ Technology in our footwear. We’re also hosting the premier of Surfing 7107, a documentary on the surfer lifestyle here in the Philippines.

2. What is Swellular™ Technology?

 

Reef Swellular™ Technology is built around three layers of innovative material: a super-soft, contoured Swellular foam deck, providing instant comfort, a medium-density Swellular midsole for long-lasting support, and Reef’s signature Swellular high-density rubber outsole featuring an ocean-inspired aesthetic, providing traction, protection and durability.The Outsole is an example of Reef’s commitment to form and function, with treadpatterns that mimic lines of ocean waves and ultimate comfort, support, traction,and versatility.3. What are the highlights of the Reef fashion show?Our guests will see two outfit changes from head to toe. We’d really like them to see what Swellular™ Technology can offer and want them to enjoy and experience the beach. Reef style and comfort are perfect for a Holy Week vacation.

3. What are the highlights of the Reef fashion show?Our guests will see two outfit changes from head to toe. We’d really like them to see what Swellular™ Technology can offer and want them to enjoy and experience the beach. Reef style and comfort are perfect for a Holy Week vacation.

 

4. What is Surf 7107 about? What makes it special? Surf 7107 is about surfing in the Philippines, and how much surfing has impacted lesser known places around the country, and has turned these places into booming and burgeoning surf destinations and tourist havens. The first of hopefully many documentaries, it starts in La Union where the first ever surf school in the country was born.

There is a market for surf brands out there, and it's getting bigger and bigger. Here's hoping that this Reef-produced documentary changes things, and brings Reef into the forefront as the leading surf brand out there.Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines.

5. How is the documentary related to Reef?

 

Reef is all about the Surfing lifestyle.  The documentary shows just that, how a little known town in La Union has grown to be a tourist and surfing destination, how surfing has helped the community with jobs as surfing instructors, how local business has sprouted with resto-bars, surf shops, and surf schools, and how support from brands such as Reef can mean a lot to a community bornn from surfing.

 

THE BEGINNING

 

Reef's twenty-eight year heritage traces back to two brothers from Argentina, Fernando and Santiago “Santi” Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, active lifestyle sandal. Attracted to the Southern California lifestyle, Santi moved to California in the early 80’s and would shortly be reunited with his brother. Fernando graduated from Law School, and headed to La Jolla to help co-found Reef. With $4000 working capital, hard work, dedication and some savvy marketing ideas, the brothers built Reef into the #1 sandal brand. Reef's official Birthday, recognized as “Saint Reef” day is Monday November 26th, 1984 – the day of the first sandal factory trip to Sao Paulo, Brazil. 

PRODUCT

 

In 1985, Reef introduced the Striped Smoothy, a super soft and comfortable sandal with a nylon strap and large Reef logo on the heel. The bold striped colors and casual, comfy footbed made it an instant classic. Sales of the sandal exploded as the brothers invested in their first advertisements – an image of the sandal embedded in an exotic island scene. The Smoothy is still in the line today, and is one of the best selling Reef sandals of all time. Now twenty-five years later, the company is thriving as one of the leading surf brands in the world offering authentic and innovative footwear and apparel for guys and girls. Expanding from staple every day beach sandals to becoming a leader in major comfort and novelty innovations, Reef has evolved from its humble sandal beginnings. The range now includes a men’s apparel division launched in 2003, followed by the launch of girl’s swimwear in 2008.  Reef also recently launched Reef Redemption; a program intended to lessen our footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, our culture of giving and our was founded on by Fernando and Santi back in 1984. Reef is a core surf company. We create authentic, comfortable and innovative products intended to inspire the surfer in all of us.