The Souperstar of the House

In the competitive space of the culinary business, only the toughest survive. The saying “If you can’t take the heat, stay out of the kitchen” is indeed true for most food entrepreneurs.

 

But for Gerry Chua, a businessman with both a vision and a mission, the heat in the kitchen even more fires up his passion to offer the best dining experience. Try visiting his restaurant Mr. Ube Rice and Noodle House and you’ll find out for yourself why this food mecca is already making noise among culinary connoisseurs.

 

Although Chinese cuisine constitutes majority of Mr. Ube Rice and Noodle House’s menu, there are an array of food offerings that will surely tickle your taste buds. Take your pick: noodle soup, rice toppings, stir fry noodles, dimsum, and a lot more.

 

“We take pride in the restaurant's specialty: our noodles. Our noodles are made fresh every day. We use state-of-the-art Japanese technology in making them,” said Chua. “Our ingredients are natural and they have no preservatives. I am proud to say that the food we serve at Mr. Ube Rice and Noodle House are MSG-free and they are non-grease.”

 

From the very basic chicken noodle soup to wanton noodle, Mr. Ube Rice and Noodle House also features a variety of international noodle soups. Want to try Thai? Order Thai Tom Yam. Hungry like a lion? The Singaporean Laksa is for you. Craving for Japanese? Sip some Japanese Shoyu. If Chinese is your choice, then Gokong Noodle should be on your plate. These and more will let you experience a gastronomic adventure in this noodle house.

Since Chua is also the visionary behind Eng Bee Tin Chinese Deli, some of its varied product ranges can also be ordered at Mr. Ube Rice and Noodle House. Its most famous ube hopia and all-time favorite tikoy can be have when you visit any branch.

 

With a rich history that can be traced from humble beginnings in Ongpin, Eng Bee Tin has mastered the art of producing world-class Oriental delicacies. Because Chua knows his way around business, he found a way to reinvent a rather usual hopia by blending it with ube, the most popular ice cream flavor at the time. The rest is history as Eng Bee Tin’s ube hopia became a household name.

 

Eng Bee Tin products are locally available in various supermarkets, groceries, restaurants, office, and school canteens. The company is also one of the biggest international exporters of hopia, delivering to Asia, the Middle East, Europe and the USA.

 

Chua also ensures that quality is key. The company uses automated hopia manufacturing processes and implements a strict hygienic standards of quality control by running the final product through metal detectors, and packaging it in a hygienic pillow pack.

 

Though a businessman, Chua knows his responsibility to the community where his businesses operate from. In Ongpin where Eng Bee Tin is found, the company donated to the local volunteer fire brigade as evidenced by the purple fire engines that make their way through fire incidents and situations in the vicinity. His other business, Cafe Mezzanine, is also making an impact to the community as its revenues are completely donated to Binondo Paco Fire Volunteer. Recognizing the efforts and hard work fire volunteers put into their job, they get a 20-percent discount when they dine at Cafe Mezzanine, located at the heart of Chinatown. That is if their free coffee is not yet enough.

 

 

“Our commitment to our society should be never-ending,” said Chua. “Mr. Ube Rice and Noodle House aims to acquire five units of ambulance to serve the indigents who can’t afford to pay for ambulance service to hospitals.”

 

Indeed, Chua’s entrepreneurial vision is deliciously complemented by his life mission to touch lives. No wonder he is one accomplished man and his businesses, successful without a doubt.

For more on Eng Bee Tin, visit http://www.engbeetin.com.

MR. UBE RICE & NOODLE HOUSE BRANCHES:

707 ONGPIN ST. BINONDO MANILA

TEL 288-8888 LOC. 131

284 E.RODRIGUEZ SR. AVE. QUEZON CITY

TEL 722-4505

GROUND FLOOR GU-16  LUCKY GOLD PLAZA

ORTIGAS EXT. PASIG

TEL. 791-7389

 

ENG BEE TIN CHINESE DELI BRANCHES

 

628 ONGPIN ST. BINONDO MANILA

288-8888 ; 241-9999

 

650 ONGPIN COR. E.T. YUCHENGCO ST BINONDO MANILA

288-8888 ; 232-1223 LOC. 219

 

518 QUINTIN PAREDES ST. BINODO MANILA

TEL 522-2289

ONGPIN COMMERCIAL CENTER 

ONGPIN COR. G.PUYAT  ST. STA.CRUZ MANILA

735-4658

 

UNIT G-84 ODEON TERMINAL MALL

C.M. RECTO COR. RIZAL AVE. MANILA

TEL. 735-0755

 

GL 8 WELCOME PLAZA

TAFT AVE. PASAY CITY

TEL 8836-2670

 

LEVEL-2 WALTER MART CENTER

CHINO RECES COR A. ARNAIZ MAKATI

TEL 843-7256

 

G-41 VICTORY CENTRAL MALL

MONUMENTO CALOOCAN CITY

TEL 332-1579

 

B-16 LG VICTORY PARK & SHOP MALL

ANTIPOLO RIZAL

TEL 661-7615

 

GROUND FLOOR CASH & CARRY MALL

SOUTH SUPER HI-WAY MAKATI

TEL 401-6229

 

LEVEL 1 PADREA FAURA WING ROBINSON'S PLACE

ERMITA MANILA TEL 401-3063

 

CAFE MEZZANINE BRANCH

MEZZANINE FLOOR - 650 ONGPIN COR E.T. YUCHENGCO

BINONDO MANILA

TEL 288-8888 ; 241-9999 LOC 230