2012 was a special year for Mead Johnson Nutrition (MJN)
Philippines, the company behind top brands Lactum 3+ & 6+ and Enfakid
A+. Aside from celebrating 50 years of nourishing Filipino children for
the best start in life with its 50 Best Starts Project (a series of programs
and initiatives for the marketplace and the community), Mead Johnson also
embarked on a number of trailblazing initiatives in the digital space.
Following the successful launch of the Lactum Facebook Page (now
with 325k fans), MJN Philippines
launched its first ever Corporate Campaign on Facebook - The Book of Best
Starts. The name is consistent with the company mission which is to nourish the
world's children for the best start
in life. This is a page where moms and dads alike share their children's photos
of Best Starts.
The campaign on Best Starts last year appealed to proud Filipino
parents who were only too happy to share their children’s photos with the rest
of the world. The Facebook Community developed a large following shortly after
its launch, generating 55k fans in just 6 weeks. It received over 1,000 entries
submitted by parents all over the country. Mead Johnson Philippines partnered
with prominent social news network, Rappler.com which created buzz in social
media by driving conversations on #Best Starts. Netizens were very much engaged
that the hashtag #BestStarts became a trending topic on Twitter in the
Philippines.
Aimed to create awareness for the Mead Johnson Nutrition corporate
brand and its mission to nourish the world’s children for best start in life,
The Book of Best Starts was a refreshing and creative innovation driven by MJN
Philippines’s Digital and Corporate Brand Equity Manager Bim Gutierrez.
The success of the campaign showcased MJN’s ability to effectively
reach out to moms and dads in the digital sphere. It was also proof that more
and more Filipino parents are engaged in social media, given the clamor for a
re-run of the campaign.
Best Starts with Dad 2013
This Year, Mead Johnson launches a bigger and better campaign that
pays tribute to all fathers in time for Father’s Day. Mead Johnson recognizes
that fathers are an essential part in a child’s best start. Parents, moms and
dads alike, can join Best Starts with Dad on www.facebook.com/bookofbeststarts. All they have to do is share their best
father and child photo and they can get the chance to win Apple Gadgets perfect
for Dad.
There will also be a Best Starts with Dad Event on May 18 to 19,
2013 at the Grand Atrium, Shangri-La Plaza where Mead Johnson will be giving a
free photo shoot by professional photographers with free souvenir photo magnet
print out for those who would like to have their photos taken for their entry.
What was the greatest lesson your dad ever taught you? Find out
what the Dads from Mead Johnson Nutrition Philippines have to say on
http://www.youtube.com/watch?v=aEN7YUg_5AU. Celebrate your #BestStartsWithDad
today!
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