BPI's Biggest Flagship Branch

BPI opened its biggest flagship branch in Northern Metro Manila last week in Shangrila Upscale Mall as it marks its 168th anniversary with the presence of  BPI COO Ramon Jocson, BPI President and CEO Cezar Consing, Head of Sales and ServiceChannels An-an King and Division Head for Northern Metro Manila Branches Rally Jereza.

The new flagship branch follows the design of BPI’s other flagship branches in Ayala Insular and Makati Stock Exchange. BPI Shangri-la Shaw showcases the most modern and innovative designs that will complement the Bank’s aim to provide trusted financial advice, and seamless and convenient client experience. “This new flagship branch, like similar ones in Metro Manila, represents how technology and brick  and   mortar  can   be combined   to enhance   the customer   experience. 

"Today’s Filipino customer wants and deserves more, and a modern branch like this one is one way that we can respond,” said COO and Segment Head, BPI Enterprise Services. 

Shangri-la Plaza is a prime spot located in the heart of Mandaluyong and Ortigas, which is why it  was  chosen  as the location  of  Northern  Metro Manila’s  first  and biggest  flagship  branch. Mandaluyong and Ortigas are two of the biggest central business districts in the country. 

We are a universal bank with an expanded banking license. We provide diverse financial services that include deposits, cash management, asset management, securities brokerage, foreign exchange and capital markets investments, bancassurance, corporate lending, leasing, and investment banking. BPI has significant financial strength, with strong Tier 1 capital adequacy ratios and profitability, underpinned by a strong risk management regime. 

Enhanced customer experience BPI   Shangri-la   Shaw   houses   the   first   multi-purpose   Preferred   Center,   a   venue   for   client engagement activities with facilities that enhance experience and deliver convenience and value to clients.With  this  latest  branch  feature,  BPI  reinforces   its  commitment to enhance  overall  customerexperience, both online and offline by providing easy access to relevant financial solutions for every Filipino.

 “The two-floor multi-purpose  events  venue located  in  the branch’s Preferred  Center is whatmakes   BPI   Shangri-la   Shaw   unique   compared   to   the   other   flagship   branches,”   said   RallyJereza, Division Head for Northern Metro Manila Branches.

In line with its digitalization efforts, BPI also added an interactive self-service screen in the new branch. A large video wall also displays informational videos for clients. “Digitalization   is   about  enhancing   the   client   experience.   This   requires   that   we   make   the experience of our clients seamless as they move from physical branches to our digital channels, such as the mobile app and website. Our digital transformation journey allows for an omni-channel experience, with clients being able to start a transaction in one channel, and complete it in another,” explained Jereza. 

My wife, Joy of Occasions of Joy, and I brought our children to make them comfortable and feel the vibe of their soon-to-be bank.

ABOUT BPI:

The 168-year-old Bank of the Philippine Islands is the first bank in the Philippines and Southeast Asia. A Universal bank with an expanded banking license. Provides diverse financial services that include deposits, cash management, asset management,securities brokerage, foreign exchange and capital markets investments, bancassurance, corporate lending, leasing, and investment banking. BPI has significant financial strength, with strong Tier 1 capital adequacy ratios and profitability, underpinned by a strongrisk management regime. BPI is rated investment-grade by international credit ratings agencies. 

Bank of the Philippine Islands l Ayala North Exchange Tower 1, Ayala Avenue corner Salcedo St., Legaspi Village,Makati City1229PHl+632 246 6364l www.bpi.com.ph