Metro Supermarket and Department Store

Metro, the leading retail store in Cebu and owned by a private family corporation, Vicsal development corporation (VICSAL), will have the grand opening of its massive 44,000 square meter retail store at the south of Metro Manila on August 19. It is the newest anchor store of the premier Alabang  TownCenter (ATC), operated by the Alabang Commercial Corporation, a subsidiary of Ayala Land, Inc. it marks the continued penetration into Luon by the successful Metro Retail Group.

Photo Source: Occasions of JOY 

The Metro Store Alabang is the company’s 18^th store and its third retail venture into Metro Manila, following the successful Metro Market! Market! In Bonifacio Global City (BGC) and Metro Market, the anchor Supermarket of the recently opened Lucky Chinatown Mall in Binondo. By the end of 2012, there will be three more stores to be opened bringing the total of 21.

 “This new store is proof that we are focused on our vision of becoming a world-class retail company with a mission of providing quality products at competitive prices complemented with delightful customer service. Definitely, our customers in the South will have the different kind of shopping experience in Metro Alabang. That’s why we invite them to discover the new Metro, truly a one-stop shopping destination” said Eduardo Ponce, Metro retail group’s president and COO.

To fulfill this customer promise, Metro took major steps to upgrade its merchandise assortment and store layout plus enhanced shopper amenities to deliver an elevated customer shopping experience.

“We have employed the services of an award winning retail store design firm from the U.S. and partnered with an experience team of local designers and architects,” said CJ Jesena, Vice President for marketing and retail development.

Metro Department Store – There’s always something for you at Metro!

Shoppers will surely enjoy a different kind of retail therapy with the opening of Metro department store, especially with its unique and high quality merchandise. There is an interesting section called  “Treasures of Cebu,”  featuring one-of-a-kind, export quality accessories hand crafted, designed and manufactured by Avatar (Gil Carungay and Artizans), Binibini ( Janice Minor, Clara Guinefolleau, and
Mi Arcenas) and Tribal Crafts International.

At Metro’s Heritage Furniture Collection, Alabang shoppers can now find Cebu-made world class furniture pieces, and if they have preferred designs, Metro accepts made-to-order items. They have the option of matching these exciting furniture and home items with choice appliances at the Appliance Center, including top brands of Samsung, Sony, Electrolux, and La Germania.

In the home department, sleep zone offers an exclusive collection of beds called Regal Comfort Collection. Fashionistas and hobbyist will also have fun going through Metro Alabang’s wide collection of notions and textiles.

Metro Supermarket – A wide range of groceries from around the world right at your fingertips!

Managing director of Metro Supermarkets Eric Poiret applies his wide experience from supermarket chains in Europe and the Middle East, to bring satisfaction to the Metro shopper. With over 12,000 local products and 4,000 directly imported items, the Metro Supermarket will surely fulfill the needs of the Alabang customer. There is even a Hotel, Restaurant, Catering (HORECA) section and institutional section that can provide wholesale offers.

Metro Gourmet, A Taste of Europe in Alabang

Metro F&B Division Manager Clare Tan happily shares that Alabang customers can now have a ‘taste of Europe’ by visiting Metro Gourmet Deli and Coffee Shop located at the supermarket level. Metro offers a wide selection of gourmet food – from from the 180 cheeses and Deli items, to 200 different dine-in or take out choices. “This is the only place in the Philippines where you can find the real Foie Gras Au Torchon Mi—Cuit (delicately-cooked, wrapped in cloth),” said Tan.

Suisse Cottage – Savor freshly baked bread and pastries!

Metro commissioned a professional baker from France, Damien Deslandes, to develop products to suit refined tastes of Alabang market and treat them to delectable and meticulously prepared European pastry delights at Suisse Cottage. Deslandes had a long experience in pastry and bread making from a top hotel chain and premium deli in France and treating.

Taste of Cebu – Honest to goodness Cebu Lechon flown in daily from Cebu!

Lechon fanatics in the South can now enjoy authentic Cebu Lechon, deliciously flavored and carefully roasted over coal fire, ordered either by the kilo or whole for parties and events. They can also enjoy this with “puso” or hanging rice or top it off with other Cebu delicacies, such as Mandaue Bibingka and other sweet treats.

Metro Wine and Liquor Shop – Selections from around the world

There s a wide selection of wines and liquor from all around the world Metro Wine and Liquor Shop. Metro is proud to have an in-house private sommelier, Evan Inocencio, to advise customers on wine selection, who has a special selection of 34 French and California wines in the store.

Metro Pharmacy – For your medical and health needs

Shoppers don’t need to make a separate trip to the drugstore, as Metro Pharmacy is located right beside the Metro Supermarket. They can enjoy friendly customer service and buy items at reasonable prices.

Food Choices – Great meals just footsteps away from the supermarket

Right beside the supermarket, shoppers can find multiple food kiosks to satisfy their cravings. Metro has sumptuous pizzas and pastas at Sbarro, the first outlet in ATC. Youngsters can go to their favorite Serenitea, while dads can have their fill of coffee at Starbucks and pair with goodies from GoNuts Donuts. Also available are healthy choices such as Bodato Burgers and Tutti frozen yogurts. Fried food enthusiasts can go to Buffalo Wings & Things and NYFD for fries and dips. There are also fast food choices: Food Avenue—Roaster Chef, Noodle King, Steak Rush and Food To Go.

Incorporated in 1981, Metro opened its first department store and supermarket in 1982.Through a series of expansions and partnerships with Ayala Land Inc., Megaworld and other developers, metro now operates 17 retail outlets: 11 in Cebu Province, two in Metro Manila (Bonifacio Global City, Taguig and Binondo), Legazpi, Lucena, Angeles city in Pampanga, Maasin in Leyte and now in Alabang. For more details about Metro Store, visit www.metro.com.ph. ###

METRO  FACT SHEET

Vicsal Development Corporation (VICSAL) is a private family corporation primarily engaged in the retail business. It owns and operates a chain of department stores and supermarkets popularly known as METRO. Vicsal also owns the Pacific Malls, locates in Mandaue City, Cebu, Legazpi City and Lucena City. In 2011, Vicsal acquired a chain of neighborhood stores in Cebu, named Tita Gwapa. Metro’s business operations were shaped and influenced by the combined experiences of the Gaisano family in the retail industry. It enjoys the patronage of all types of customers and is the leading retail store in Cebu. Aside from retail, Vicsal has also expanded into other businesses, such as real estate, banking, pawnshop, stock brokerage, and logistics. Incorporated in 1981, Metro opened its first department store and supermarket in 1982. Its inception was through the vision of the late Sir Victor Gaisano, a seasoned retailer and one of the revered members of the Gaisano family who built the White Gold Department Store, the first department store and supermarket business in Cebu. White Gold lasted for 30 years and became the largest of its kind since its establishment in 1949. With the help of his wife, Sally Gaisano, and four children—Margaret, Jack, Edward and Frank, Victor Gaisano envisioned a department store and supermarket that will offer quality and a variety of merchandise in a friendly atmosphere and at prices that are highly competitive and reasonable.

The Vision/Mission

Metro’s vision is to become a world-class retailer and aims to achieve top choice status among retail shoppers. Its mission is to provide quality products in a pleasant environment complimented by delightful customer service. Being responsive to the customers’ ever changing needs and wants is the mantra. Metro was built firmly on the philosophy of customer centeredness.

Metro Today

Today, Metro is known for its comfortable and friendly outlets that offer a wide assortment of fresh and quality products of competitive prices. Their retail activities typically range from supermarket operations, department store operations, appliances, furniture and home needs, apparel, fine jewelry, pharmacy, gourmet deli, bakeshops and fast food outlets. Through a series of expansions and partnerships with Ayala Land Inc., Megaworld and other developers, Metro now operates 17 retail outlets: 11 in Cebu Province, two in Metro Manila (Bonifacio Global City, Taguig and Binondo), Legazpi, Lucena, Angeles City in Pampanga, Maasin in Leyte. Alabang will be the 18^th store in its network with three more stores to be opened by the end of the year 2012 bringing to total to 21 stores. Next year, Metro plans to increase its presence in key cities of Luzon and Visayas.

  

DISCOVER METRO ALABANG!

Location

Alabang-Zapote Road

Corner Madrigal and Corporate Ave.

Ayala Alabang, Muntinlupa City 1780

(632)358-4269

www.metro.com.ph

Hours of Operation

Metro Department Store

Monday – Friday            11am – 9pm

Saturday & Sunday        10am – 10pm

Metro Supermarket

Monday – Friday            8:30am – 9pm

Saturday & Sunday        8:30am – 10pm