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Saturday, October 31, 2015

Pfizer Strengthens Global Campaign on Bone Health, Calls on Filipinos to ‘Love Your Bones’

Being in my 40s, I need to make sure that my bones are healthy. I myself have some issues, got scoliosis. The event of Pfizer for Caltrate Plus gave me more knowledge on how to take care of my bones, as well as my whole being.



It is easy, or seemingly involuntary, to take things for granted when living in today’s fast-paced world. Health is almost secondary, as work is often given high priority. But to keep the body going, one needs food and nutrients for sustenance—the same goes for the need for strong bones to ensure continuous mobility and support.


Sadly, food and bone health, although considered vital life components, are still largely ignored, be it due to poor lifestyle or lack of awareness.


To help address this growing health problem, Pfizer Consumer Healthcare (PCH) partnered with the International Osteoporosis Foundation (IOF) to spearhead the local celebration of World Osteoporosis Day (WOD) on October 20.

Aptly themed “Serve up Bone Strength,” WOD 2015 focuses on the importance of adopting a bone-healthy diet throughout a person’s lifetime to optimize bone strength. The campaign highlights the point that poor nutrition is one of the critical risk factors for developing bone-related diseases.




“It conveys the message that the first step in osteoporosis prevention begins in youth, when nutrition can help maximize our bone-building potential, and continues throughout life as we strive to maintain strong bones at older age,” explained IOF, the global organizer of WOD.

A key date in the bone, muscle, and joint community agenda, WOD is an occasion when people around the globe unite to put the spotlight on the immense burden caused by osteoporosis and other musculoskeletal diseases, and the actions that can be taken to prevent and treat them. It aims to put bone, muscle, and joint health on the global health agenda.





In the Philippines, PCH has remained a solid supporter of this global movement and has advocated various activities in the past to raise awareness on the prevention, diagnosis, and treatment of osteoporosis and metabolic bone disease.









The Silent Disease


According to IOF, osteoporosis affects over 200 million people worldwide. Approximately one in three women and one in five men over the age of 50 will break a bone (also known as osteoporotic fracture) due to this silent disease.


Fractures, specifically hip fractures, can cause loss of function and independence with 40% of patients unable to walk independently; 60% requiring assistance a year later; 33% being totally dependent on or in a nursing home. Moreover, hip fractures cause the greatest morbidity with reported mortality rates up to 20-24% in the first year after a person suffers a hip fracture. 





We at Pfizer Consumer Healthcare support the IOF in its advocacy to inform the people about osteoporosis and the fact that it can be prevented,” says Dr. Egbert Dorado, senior medical manager at PCH. “We echo IOF’s key message: Adequate intake of the right nutrients contributes to bone health at all ages, and is a first step in osteoporosis prevention. For those who already have osteoporosis, a bone-healthy nutrition should be part of their treatment and rehabilitation program.”

Three of the major nutrients that help optimize bone health are: calcium, vitamin D, and protein, with recommended daily allowances varying throughout life.

“Regulating calcium levels in the body promotes better bone mass density (BMD), alongside improving muscle performance and balance. Taking a calcium supplement with adequate levels of Vitamin D3 also helps maximize calcium absorption,” adds Dr. Egbert.

While proper nutrition works, it is also important to have a holistic approach to osteoporosis prevention and management.

“It is indeed crucial to build strong bones early in life by following a healthy diet as it is the key ingredient in helping a person achieve peak bone mass, and maintaining it throughout life. But it is equally important to avoid other modifiable risk factors including sedentary lifestyle, smoking, and alcohol use,” explains Dr. Egbert.

Osteoporosis is an incurable disease, but controlling its risk factors and complying with treatment regimens where prescribed can ensure a mobile, independent, and fracture-free life.

For more information on osteoporosis and World Osteoporosis Day 2015, visit www.worldosteoporosisday.org, follow IOF on Instagram (@worldosteoporosisday) or on Facebook (www.facebook.com/worldosteoporosisday), or subscribe to its YouTube channel (www.youtube.com/iofbonehealth).


Friday, October 23, 2015

SHOOT WITH THE STARS 2015

The Actors Guild of the Philippines in cooperation with CATMATES, Inc. will have its first ever ‘’SHOOT WITH THE STARS 2015’’.  Shoot with The Stars is a two-day shooting competition for a cause event happening on November 07 -08, 2015 from 8:00 am to 6:00 pm at Southern Police Distrrict (SPD) Firing Range, Fort Bonifacio, Taguig City.

Registration fee is Php 1,000.00 that will cover the entrance and a raffle ticket. The event will feature actors and actresses who will be competing with gun enthusiast and from PNP, AFP and other organizations.

Over 300 shooters expected in participation.  We would like to invite you to become one of our sponsors for this “Shoot with the Stars 2015” most awaited event. Attached are the sponsorship pa

Those who would like to be a sponsor and those who want to help this advocacy can do so by being one of the following:

1. Shooters
2. Sponsors
3. Ticket Sale
4. Booth  Rental

For further inquiries, please feel free to contact 09076299 or 09175504180 / 09175504172, just look for Jerry or Liezl. You may also e-mail vivian@catmatesinc.com.
 


Actors Guild of the Philippines is an organization mandated to foster goodwill and camaraderie among film and television actors and to promote and protect the rights and welfare of actors and workers of the film industry. It has also recognized excellent artistic performances as a guild of the Film Academy of the Philippines. #starshootfest, #catmates, #actorsguild 

Saturday, October 10, 2015

Marc Pingris Endorses Black Mamba Energy Drink Endorser with Guarana

Gilas Star Player,  Marc Pingris Endorses Black Mamba Energy Drink Endorser with Guarana. The event was held at TGIF in Libis, Quezon City

 

Black Mamba Energy Drink is a healthier option for physically active and busy individual like athletes and office workers because Black Mamba Energy Drink is the the only one that has Guarana. Guarana is made from crushed seeds of Paullinia cupana, a woody shrub native to Brazil and parts of the Amazon. Guarana contains twice the concentration of caffeine that can be found in coffee seeds.  Black Mamba Energy Drink also has Taurine that has anti-oxidant properties; Inositol that aids in reducing blood cholesterol levels; and Vitamin B Complex that aid brain function and promotes mental and cardiovascular wellness.

Tuesday, October 6, 2015

THE REAL OKTOBERFEST EXPERIENCE

THE REAL OKTOBERFEST EXPERIENCE, slated on October 16 and 17 at The Fort Open Parking. The event will serve awesome beer and grub, with a side order of a fun quiz night and a free concert by one of the country’s leading pop rock band, Up Dharma Down.


Sunday, October 4, 2015

Best Food Forward 2015

Two more days for the country's most awaited benefit food fair, Best Food Forward! 


Best Food Forward 2015 will showcase  wide range of food to die for, talks and cooking demo by well-known chefs and more. See you all at the Rockwell Tent on Oct.10-11 from 10am to 8pm