FOLLOW the latest trends on TV

PRESS RELEASE

Metro Manila’s savvy set will have a new TV show to look forward to every weekday with the advent of FOLLOW, a lifestyle program specifically tailored to appeal to Manila’s top tier, A-class and aspirants. It chronicles the people that affect our lifestyle choices—where we eat, what we wear, where we shop, what we listen to, and so forth—in other words, the people we follow. The show will air on Solar Entertainment’s 2nd Avenue channel starting Monday, 30 July 2012 at 6 pm. Regular airings will be from Mondays to Fridays at 6 pm, 8 pm, 8 am, and 2 pm.

FOLLOW’S premise lies on how we accrue knowledge. Today’s society operates at breakneck speed and thus, traditional forms of gathering knowledge are rapidly becoming obsolete. More often than not, the internet spews out breaking news ahead of the rest and most of us access this thru our social media accounts. On the internet, information leaks out faster than the speed of light. Therefore, movers and shakers of society and industry have caught on the trend and have learned how to influence society through Twitter, Facebook and other social media accounts. In order to get your hands on the latest information, and to stay abreast of the latest news, trends and occurrences around the Metro, all you have to do is to subscribe, like or FOLLOW. 

FOLLOW is created by Philip K. Abadicio and produced by the media company he spearheads, StyleRPA. The acronym stands for “Real, Personal & All-that Style.” He further explains, “The TV show chronicles the people who influence our lifestyle choices—fashion, food, arts, music, design, gadgets, etc—and thus, the people we FOLLOW.” Guests of the initial episodes include interior designer Nix Alanon, international web designer Christian San Jose, Balik Bukid’s Hindy Weber-Tantoco, gay rights advocate Divine Lee, food market proponent RJ Ledesma and home accessories designer Daphne Oseña-Paez.

The beautiful and classy Mandy dela Rama-Santos hosts FOLLOW. As a style sophisticate, entrepreneur and owner of Tarte Tatin children’s attire, mother and wife, Mandy is the perfect person to guide the show. Her imposing persona, charismatic attitude and glamorous demeanor plus her wide network make for a magnetic host that’s guaranteed to grab your attention—in a way that is elegant, friendly and believable.

So hold on to your social networking sites; FOLLOW will grab your life and catapult it to faster speeds than ever before! To access everything new and hip and cool, the method is simple. Simply FOLLOW the show and Mandy dela Rama-Santos will keep you informed.

Follow is supported by the Greenfield District, Twin Oaks, Bistro Filipino, Cetaphil, Restylane (Galderma), Fila, Xtreme Magic Sing/The Astra Group, Flawless, Future Trade International, Rustan's, Zen Institute, RoyalBrands, AOC (Art of Color), Neo Laptop, Melawares, Sodastream, Urban Kitchen, Perfect Dining, Soyami Chips and Quest Hotel Cebu. Media partners are BusinessMirror and BusinessWorld.