Lamudi Philippines (www.lamudi.com.ph)
is now officially the most visited real estate website in the Philippines.
Citing its own data and that from web analytics platform SimilarWeb, Lamudi
reported that visits to its platform for the first six months of 2015 is 34
percent higher than those recorded for the entire 2014. In addition, at 320,000
monthly visits, Lamudi’s site visits via desktop are now at least 28 percent
higher than its nearest competitor.
2015 was also a year of milestones for Lamudi. In February,
the company secured $18 million in funding to boost its operations in Asia and
Latin America. In May, Lamudi acquired competitor MyProperty.ph to further cement its
position as the Philippines’ number one property website.
A first in Philippine real estate, Lamudi Philippines is
also harnessing its massive online and listings data to generate reports and
other content for Filipino homebuyers and property investors. For example,
Lamudi analyzes data from its listings and regularly publishes content on condo,
house,
and commercial
property price data.
The company’s onsite search data also provides a picture of
online property-hunters’ behaviors and preferences. Lamudi found that most
Filipino homebuyers still prefer houses over condos, despite Metro Manila’s
condo boom, and that Quezon City is the most searched city in the Philippines
for properties. Furthermore, Lamudi found that U.S.-based house-hunters are
looking for houses more than half of the time (57.8 percent) and that after
Quezon City, Makati, and Manila, Tagaytay and Baguio are the fourth and fifth
most searched cities by Filipino-Americans.
According to Lamudi Philippines managing director Jacqueline
van den Ende, these reports generated from the platform’s data provide sellers,
brokers, and property developers much-needed insight to inform their marketing
strategies.
“For a while, we’ve known that Filipinos are rapidly moving
online to inform their purchase—from clothes, gadgets, and even real estate. But
most sellers of real estate still have no idea as to how homebuyers behave
online. Our data provides these sellers with data on buyers’ preferences, from
location, price range, size, type, and even amenities.”
To tap into mobile-first consumers, the Lamudi Philippines
app is now available for both iOS and Android devices, while the website itself
has a mobile version. van den Ende said the importance of being available on
mobile cannot be overemphasized. In the first half of 2015 alone, 32 and 15
percent of Lamudi’s traffic came from mobile and tablet users. Swedish ICT
provider Ericsson also reported in June that mobile penetration in the
Philippines will reach 40 percent by the end of this year, thanks to the
popularity of more affordable smartphones.
ABOUT LAMUDI
Launched in 2013, Lamudi is a global property portal focusing
exclusively on emerging markets. The fast-growing platform is currently
available in 32 countries in Asia, the Middle East, Africa and Latin America,
with more than 900,000 real estate listings across its global network. The
leading real estate marketplace offers sellers, buyers, landlords and renters a
secure and easy-to-use platform to find or list properties online. For more
information, please visit http://www.lamudi.com.ph
 |
| Kian Moini and Paul Hermann, Lamundi Founders |
 |
| Jacqueline Van Den Ende, Lamundi Managing Director |
ABOUT MYPROPERTY.PH
Established in September 2010, MyProperty.ph is one of the
leading Philippine real estate online and print brand that brings property
buyers and sellers together. The website’s main offerings are listings of
pre-selling properties and properties for sale and for rent. Both website and
magazine also provide relevant and updated industry news and information for
its clients and consumers. And with the release of its mobile version, finding
or selling a home is made even easier. Visit www.property.ph
 |
| Henry Winter, MyProperty Gen. Manager |
(Press Release)
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