SMYTH - SM Youth

SMYTH is a shirt term for SM Youth.  It is the most-anticipated new brand that officially launched today at The Mega Fashion Hall.

The past years have taken place since the launch of the SM Youth brand, and the label has emerged with viral ambassadors, covetable merchandise, and now SMYTH, a sub-line that merges SM Youth's trendy aesthetic with the comfort and affordability of pieces made especially for the fashionable youth.

 

SMYTH drops exclusively at all SM Youth sections with a face familiar to the Internet-obsessed, YouTube-subscribed millennial demographic: Troye Sivan, a singer, actor and internet sensation who captured his Filipino fanbase with his single (aptly named) Youth, a rhythmic anthem that muses on the desire to be young, wild and free. A few weeks earlier, Troye silently visited the Philippines to shoot the SMYTH campaign, where he wears pieces that carry the brand's distinct, of-the-moment, young and easy aesthetic. 

For its first drop, SMYTH lives out palm dreams and Los Angeles hipster sensibilities in a tropical print shirts and variously-colored denim jeans. A display of the brand’s ability to touch into the style psyches of the young, stylish set, this release comes highly anticipated as juvenile fashion lovers yearn to cop the wardrobes of their favorite artists, bloggers and social media influencers.

Starting July 24, the SM Youth section at The SM Store, along with its established product lines and labels, will house SMYTH—which bears a complete selection of tops, shirts and bottoms for the young set.

SMYTH Brand Ambassadors

Follow SM Youth (@sm_youth) on Instagram and Facebook for more updates on SMYTH and Troye Sivan.